“Everything should be made as simple as possible, but not simpler.”
Imagine that your job is to analyze bonds. You work for a global money management company, and every day, you go to a fast-paced morning meeting with 30+ colleagues and senior executives.
You’ve got one to two minutes, at most, to speak about a particular bond.
Here’s what your audience wants to know: Should we buy the bond, or not—and why? What they don’t want: irrelevant details.
Sounds simple, but takes skill and practice.
One of my consulting projects was to work with these analysts. I asked the chief investment officer, Bill Adams, who runs the morning meetings, “What does ...