You’ve Released a Successful New Product

Now What?

Phil Baker

After coming up with a product idea, raising money, building a team, engineering the product, shepherding it through manufacturing, and finding and negotiating with our partners, can you find time to relax?

Perhaps for a long weekend. While we had completed our first product, that was just the beginning. Having a successful product attracts a lot of attention—not just from customers, but also from competitors around the world. After all, almost anything a company does of any importance quickly finds its way onto the Internet!

Companies around the world are constantly looking to find ways to grow, and when they spot a success, some will try to develop their own solutions—everything ...

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