CHAPTER 9

Honor the Reader

We ought to be vigilantes for kindness and consideration.

—Letitia Baldrige

Once you have grasped the “it’s not about me” concept of good business writing, and have paid attention to the audience, structure, and details before you start to write, you’re ready to move beyond the basics.

The medium you use for sending can increase the effectiveness of your message. Framing your message in a positive manner can increase the chances that your audience will be more receptive to your message. Using the right tone can help ensure the success of your message. And thinking before you hit Send can save your professional career.

Respect the Medium

Imagine this situation: You’re sitting in a meeting and suddenly your boss starts ...

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