Every online store's success depends on promotion and public relations. As a marketer, the more you promote your products to the target market, the greater the chance of getting more customers. Good online stores have built-in promotional activities and public relations tools. Zen Cart has a set of tools for promotion and public relations. In this chapter, you are going to be introduced to these tools.
On completion of this chapter, you will be able to:
Use Zen Cart's promotional tools such as banner ads, discounts, salemaker, cross-sell and up-sell, specials, and featured products.
Use gift certificates and coupons to attract more customers.
Use newsletters and product notifications to keep in constant communication ...