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Zen Cart by Suhreed Sarkar

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Chapter 6. Promotions and Public Relations

Every online store's success depends on promotion and public relations. As a marketer, the more you promote your products to the target market, the greater the chance of getting more customers. Good online stores have built-in promotional activities and public relations tools. Zen Cart has a set of tools for promotion and public relations. In this chapter, you are going to be introduced to these tools.

On completion of this chapter, you will be able to:

  • Use Zen Cart's promotional tools such as banner ads, discounts, salemaker, cross-sell and up-sell, specials, and featured products.

  • Use gift certificates and coupons to attract more customers.

  • Use newsletters and product notifications to keep in constant communication ...

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