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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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1. Welcome to the Big Wide Social Media Stage

Right now you’re waiting in the wings, looking out toward a stage that’s ready and waiting for you to step onto it and perform!

You’re about to embark on a very personal journey, one that will transport your business to a new world—a world of possibility with a willing and engaged audience who are soon to become your online cheerleaders. They will advocate your brand and influence others to follow and buy-in to your products and services. Yes, it’s the wonderful world of social media, and your brand is about to become its next success story.

Anyone with a little know-how can create a presence through social media, but taking that presence to the next level and making it work for your company and brand ...

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