O'Reilly logo

Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3. Twitter: 140 Characters to Success

We came across the word “twitter” and it was just perfect. The definition was “a short burst of inconsequential information,” and “chirps from birds.” And that’s exactly what the product was.

—Jack Dorsey, creator of Twitter

Image

A Little History

Twitter started as a brainstorming session in 2006 when a group of board members at the podcasting company Odeo gathered with Mexican take-out in a children’s park. The team involved included Jack Dorsey, who, over his burrito, came up with the idea of developing a texting or Short Message Service (SMS)-like system for communication between small groups of people. The ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required