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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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7. Foursquare: Putting Your Brand on the Map

Foursquare is focused on growth...getting merchants to think about the Internet is a big step.

—Dennis Crowley, founder of Foursquare

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A Little History

Foursquare (Foursquare.com) has taken the social media world by storm over the past year. The service was created in 2009 by former mobile gaming designer Dennis Crowley and Naveen Selvadurai. As of December 2010, the company reported it had five million registered users.1

What Makes Foursquare Different?

Foursquare is different from the other platforms in that it offers a new blend of geo-tagged social networking, status updates, business review, and ...

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