8. Blogging Your Way to Business Success

This is the age of the blog! An age when even the President of the United States has seized the importance of this global phenomenon, appealing to those new-age bloggers among us to support his campaign values.1 But, blogging is actually nothing new. Ever since the first cavemen drew on walls, the need to document and share our thoughts and experiences in an attempt to make meaning of them has been a strong force within us.

Studies suggest that blogs are depended on more today for factual review than their traditional news counterparts.

Now, billions of journal entries later, we find ourselves using keyboards rather than quills and writing content using technology-integrated new media that has revolutionized ...

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