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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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12. Step 3: It’s Who You Know—Finding and Attracting the Influencers

The next step to social media success is finding and attaching yourself to key influencers. If you get the respect of well-known social media voices behind you, you’re already assured a strong following. But how do you know who the influencers are in social media, and after you find out, how do you hunt them down?

Let’s get started by defining exactly what we mean by influence in social media terms.

All That Glitters Isn’t Gold

You might think that the key influencers are the ones with the most followers, when in actual fact this isn’t necessarily the case. The most popular people at the social media party won’t usually carry the number of Twitter followers as celebrities do, ...

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