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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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14. Step 5: Instilling a Sense of Community

You’ve now laid your foundations, and it’s time to start building your unique online community. Consider your blog posts, which, with the help of Chapter 8, “Blogging Your Way to Business Success,” and Chapter 9, “The Secrets to a Successful Blog,” you should have now sketched out and entered into your social media editorial calendar for review. They should all foster a community of like-minded readers who are looking for online kindred spirits and leaders who can impart knowledge in a way that will assist them and add value to their lives. If you read through your editorial calendar and discover that your proposed posts fall short of this in some way, it’s time to go back to the drawing board in terms ...

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