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Zig Zag: The Surprising Path to Greater Creativity by Keith Sawyer

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About the Author

R. Keith Sawyer, PhD, is an associate professor of psychology, education, and business at Washington University in St. Louis. He is one of the world's leading experts on creativity, and has written or edited twelve books and over eighty scientific articles, including the award-winning Group Genius: The Creative Power of Collaboration (2007, Basic Books). He combines this scientific expertise with hands-on experience in real-world creativity; he has designed video games for Atari, played piano for years with Chicago improv groups, and consulted for top corporations on innovation and technology. His research has been featured on CNN, Fox News, PBS, and NPR; in Time magazine and the New York Times; and in other media. He maintains ...

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