The Seventh Step
How to Pick the Best Ideas and Then Make Them Even Better
To be creative, you have to generate boatloads of ideas. To be creative successfully, you have to let most of them sink, because the real genius lies in picking good ideas. Today's symphony orchestras play only about 35 percent of Johann Sebastian Bach's, Wolfgang Amadeus Mozart's, or Ludwig van Beethoven's compositions—which means these composers have a pretty low success rate! The rest of us, realistically, can't hope to ...