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Design thinking for non-designers

How to become user centered at rapid speed

Naveen Raja

Design thinking is a proven and practical way to test, build, and solve complex user-centered problems at rapid speed. By bringing different disciplines like engineering, product management, and design into the mix, design thinking enables you to move quickly toward important product decisions.

Join expert Naveen Raja to learn how to build a deeper understanding of your users and their experiences. Over three hours, Naveen walks you through the tools and knowledge you need to put design thinking to work in your projects, with a focus on collaboration. You’ll gain exposure to innovative resources and methods to fine-tune your delivery of design thinking, better understand your workflow, help align your team on the users you’re designing for, identify your customers’ problems, and deliver a better user experience.

What you'll learn-and how you can apply it

By the end of this live, online course, you’ll understand:

  • The definition of design thinking in clear terms
  • How to leverage design thinking as a tool to drive user-centered product development

And you’ll be able to:

  • Use design thinking activities to align your team
  • Build and develop a deeper understanding of your users
  • Employ the design thinking framework to solve complex problems and recognize gaps in your products

This training course is for you because...

  • You're a developer working on a legacy or technically challenging product who needs to come up with new ideas of what the product could be.
  • You're a product manager who wants to take your product’s UX to the next level, and you need to understand what you’re building and how to deliver it.
  • You're an innovator who wants to understand your users and deliver an amazing product experience.


  • A basic understanding of the design thinking approach and general practical experience
  • Familiarity with team dynamics (ideally from a leadership perspective)
  • A minimum of two Post-it notepads and three standard Sharpie markers

Recommended preparation:

About your instructor

  • Naveen Raja is a design thinking & strategy facilitator. His passion for design has allowed him to vision, scope and scale design facilitation programs for companies both large and small. Through helping various teams at Consensys, The World Bank, SAP, IBM, Fidelity Investments, Citibank, Marriott Hotels and more he is perfecting his recipe for how to help people to achieve more by using design. He is passionate about how people, places and cultures intermix and the significance it can play on creating an experience.


The timeframes are only estimates and may vary according to how the class is progressing

Introduction to design thinking (60 minutes)

  • Lecture: Design thinking basics in a modern context; understanding your users
  • Hands-on exercises: Persona sketch—identify how much or how little you know about your users; stakeholder map—better understand your user’s realm of influence
  • Q&A
  • Break (5 minutes)

Finding opportunities (55 minutes)

  • Lecture: Finding opportunities; pain points and opportunities
  • Hands-on exercise: Journey map—map a user’s journey to learn what areas of the journey can be improved using design thinking
  • Q&A
  • Break (5 minutes)

Delivering disruption (40 minutes)

  • Lecture: Delivering disruption; road mapping—scoping and delivering a big idea to market
  • Hands-on exercise: Ideate big ideas for your users and learn how to prioritize and group ideas into actionable steps for you and your team

Wrap-up and Q&A (15 minutes)