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Getting S.M.A.R.T about Goals

Learn the basics of S.M.A.R.T. Goals and How to Use Them for Success

Topic: Management/Business
Keita Williams

According to self-help guru Les Brown, “Your goals are the road maps that guide you and show you what is possible for your life.” Research has proven that it takes 33 to 66 days to develop a new habit and roughly 90 days before seeing marked results of those changes.

When setting goals there a few common missteps that can stand in the way of achieving them including, mislabeling wishful thinking as a S.M.A.R.T Goal rather than giving it the thoughtfulness it deserves, creating convoluted directions to achieving it or no directions at all, or creating a plan that is not rooted in realistic actions within our scope of control. This interactive workshop will help you learn how to develop and set S.M.A.R.T (Specific, Measurable, Achievable, Relevant and Time-bound) Goals, how to break the goals down into benchmarks at 30, 60, and 90 days, and how to make realistic bi-weekly action plans to get it done.

By the end of this class, you will understand common goal-setting misconceptions and how to turn a thought into a S.M.A.R.T goal, the importance of breaking down the goal into steps and how to activate accountability to achieve the goal.

Together, we will develop one S.M.A.R.T Goal and 90-day action plan in real-time. We will also share insights on how to track and communicate progress.

What you'll learn-and how you can apply it

By the end of this live, hands-on, online course, you’ll understand:

  • How to turn a thought into a goal while avoiding common goal-setting mistakes
  • The importance of breaking down the process and leaning into accountability to achieve the goal
  • How to apply this process to both personal and professional goals

And you’ll be able to:

  • Create your own S.M.A.R.T goal with a 90-day plan
  • Develop tracking structures for your S.M.A.R.T goals
  • Communicate goals and progress to managers

This training course is for you because...

  • You’re an individual contributor and you want to identify how to stretch in your current role.
  • You're a newly promoted manager looking to facilitate goal setting and structured accountability for your team.
  • You’ve been in management for some time and you want to empower your team to set meaningful goals and achieve them.
  • You want to turn a recent performance review feedback into actionable goals
  • You want to hit or exceed your current benchmarks.


  • Experience working in a business environment
  • A desire to learn more about strategic goal setting

Recommended preparation:

Recommended follow-up:

About your instructor

  • Keita Williams is the founder and chief strategist of Success Bully, an elite accountability practice for high-achieving type As who are stuck. The company offers strategic support (a professional butt-kicking) to create momentum in clients’ personal and professional lives—including bespoke 90-day sprints to help them develop clarity and habits to achieve big hairy audacious goals. Keita’s a recovering tech PR hound who’s conceptualized and executed communications strategies across consumer tech brands of various sizes and stages and has launched and told stories for all manner of gadgetry from mobile phones, tablets, and laptops to apps and digital entertainment. She’s a proud Wildcat who holds a BS in communication studies from Northwestern University. Check out her weekly Success Bully podcast on Apple Podcasts.


The timeframes are only estimates and may vary according to how the class is progressing

S.M.A.R.T Goals (55 minutes)

  • Presentation: Common Missteps & New Approach
  • Discussion: Tell me about a time you had an unclear goal
  • Presentation: S.M.A.R.T. Goals
  • Exercise: Interactive writing exercise to answer the 4 big questions

Q&A (5 minutes)

Break (5 minutes)

Simple Planning + Tracking (55 minutes)

  • Presentation: Breaking the goal down into an action plan with 30, 60, and 90-day benchmarks
  • Exercise: Data dump & Pinch Zoom
  • Poll: Tracking preferences
  • Presentation: Tracking tips and recommendations
  • Presentation: Structured Accountability & Communication

Q&A (5 minutes)