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Job Search Strategies: How to Identify and Land Your Next Job


7 Steps to Creating an Effective Job Search System

Roy Weissman

One thing that we look forward to less than a visit to the dentist is looking for a new job. It is a process wrought with uncertainty, rejection, frustration and — worst of all — it’s a process many believe is out of our control. Many are tired of sending out dozens of applications and rarely getting any response — even a rejection notice — from employers.

But there is a better way: a system that, if followed with discipline, can open doors and get you interviews and finally the job you want. In this course, Roy Weissman will present and discuss what you need to do to create a solid foundation from which to build a process and system to maximize results from your job search.

You’ll learn what you need to do to get the job you want, including one change in your resume that could rocket you to the top of the list of “best candidates” for employers, how to position yourself as the optimal candidate to employers, how to find and get the jobs that are never posted, how to find the best companies for you, how to communicate with the right people who can hire you (it’s not the hiring manager!), and what to say to these people that will improve your chances to get an interview. Join us to take the first step to creating a job search system that will position you to both obtain the job you want now as well as to start building a successful and lucrative career.

What you'll learn-and how you can apply it

By the end of this live, hands-on, online course, you’ll understand:

  • The most critical steps for building a foundation for a successful job search
  • Why these steps and process are critical for effective job search outcomes
  • The job search strategy that will make you the most competitive in the job market

And you’ll be able to:

  • Develop job search strategies and tactics that will be effective for your job search
  • Position yourself as the ideal candidate for the jobs you want
  • Understand your strengths and how they will help you get a job and build your career
  • Find the unadvertised jobs

This training course is for you because...

  • Promotional opportunities at your current organization are limited and you want growth.
  • You are interested in changing companies and are not sure how to approach it.
  • You're a project manager, product manager, developer or any other professional who would like to learn how to become more effective in your job search for both internal and external opportunities.
  • You'd like to start now to create an effective job search system for future growth and opportunities both internal and external to your current organization.


  • Have a current copy of your resume handy for reference.

Recommended follow-up:

About your instructor

  • Roy Weissman is a strategic senior leader in business development and sustainable sales growth. Roy teaches courses on negotiation at Northeastern University and consults on business development, sales, and sales enablement for companies in the media and tech industries through his consulting business, Octopus, based in New York City. With more than 15 years of experience driving business expansion and new market penetration for both top-ranking digital media corporations and agile, leading-edge innovative startups, he has a demonstrated track record of realizing significant results in revenue, market, and channel growth by forging lucrative online partnerships and shaping core strategies for ecommerce, branding, and media outreach. As both an employee and entrepreneur, he has worked at companies such as Infoseek.com, Viacom, General Electric, Playboy, and Next New Networks (acquired by Google). In his career in the media and tech industries, Roy has initiated, negotiated, and closed hundreds of deals with companies including Amazon, Comcast, News Corp, AT&T, Verizon, and Time Warner. However, his toughest negotiation to date continues to be with his 2-year-old daughter, who somehow does not always respond to negotiation best practices.


The timeframes are only estimates and may vary according to how the class is progressing

7 Steps for an Effective Job Search (10 minutes)

  • Introduction: Setting the Stage for an Effective Job Search
  • Determining who you are and what you want: your objective, strengths/core competencies
  • Branding Yourself: Defining and differentiating yourself
  • Looking good: knowledge, sound, dress and look great!
  • Where to Find the Job: industry, company, geography?
  • The Target List: companies and people; quantity vs quality
  • The Tactics: email, resumes, letters, networking, events and lots more
  • Follow up and Discipline: it’s not working now what do I do?

Exercise: 30 Seconds to Impress (10 minutes)

  • The Importance of Being Prepared: How You Look and What You Know (video)
  • Watch for 6 minutes and then we will discuss.

Q&A: Discussion of the exercise (10 minutes)

Who are You and what job do you want? (5 minutes)

  • Your Objective: what do you want in a job and what type of job
  • What are you great at: core competencies, strongest skills
  • What are you passionate about?
  • Take a personality test: Meyers Briggs Career test
  • What do you like/dislike?
  • Manage people or independent producer
  • Find your niche: while everyone hires developers, sales people, accountants; project and product managers every industry has its own requirements.
  • Believe in yourself

Exercise: Take a mini version of the Meyers Briggs Test (10 minutes)

  • Learn about your personality and characteristics
  • You can take exam anonymously or register for more details. Can also be done on a mobile phone.

Q&A: Discussion of the exercise (10 minutes)

  • Break (5 minutes)

Branding Yourself: Differentiating Yourself (5 minutes)

  • Meyers Briggs personality results
  • List strengths: what are you great at
  • What are your key accomplishments: are you the data champion: parsed 10 TB of data and identified relationships that resulted in $10m in addl sales?
  • What are companies looking for: research job descriptions for current needs
  • Translating your successes into current company needs

Looking good: knowledge, sound, dress and look great! (5 minutes)

  • How to be the go to person for industry knowledge: hot topics
  • One technique to position yourself as a top candidate
  • How to prepare for a great interview
  • Do people judge a book by its cover?

Where to Find the Job: industry, company, geography (5 minutes)

  • How to create the most effective search
  • What industry(ies) are you interested in?
  • What geography will you consider
  • Researching the best companies in your desired industry and location
  • How to find the best companies

The Target List: companies and people (5 minutes)

  • Quantity vs Quality which is best
  • How to determine the optimal size list
  • Should you apply to more than one job at the same company; help or hurt?
  • One vs multiple industries
  • Q&A (10 minutes)

The Tactics (15 minutes)

  • Creating your resume and cover letter: should you use resume writers, sample resumes, chronological vs functional
  • One resume technique that could bring you to the top of the best candidate list
  • What is the most effective communication channel and why
  • Who to communicate with regarding a job.
  • How to do Keyword research; one method that finds the “secret words”
  • Application methods: online, email, in person, mass solicitation, recruiters; quantity vs quality
  • How to find the 60% to 80% of jobs that are never posted.
  • Conferences, seminars and Events
  • Social Media: Linkedin, Twitter, Facebook, Instagram, YouTube, Reddit- how to utilize to get found for jobs that are never posted. Using SEO for your job search.
  • Networking: How to best use your network and how to grow your network.
  • The Interview: How to prepare and ace the interview

The Most Important Part of the Job Search: Follow up and Discipline (5 minutes)

  • What to do when you have no response and why you should not care.
  • The most effective job search tactic
  • How to follow up effectively?
  • How to set up an effective job search system; the schedule
  • Believing in yourself

Q&A (10 minutes)