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Job Search Strategies: How to Identify and Land Your Next Job

7 steps to creating an effective job search system

Topic: Business
Roy Weissman

Looking for a new job—it’s the one thing that we look forward to less than a visit to the dentist. Fraught with uncertainty, rejection, and frustration, the job search is a process many believe is out of our control. If you’re tired of sending out dozens of applications and rarely getting any response—even a rejection notice—this course is for you. Join in to learn a better way: a system that, if followed with discipline, can open doors and get you the interviews that will lead to the job you want.

Expert Roy Weissman walks you through building a process and system to maximize results from your job search. You’ll learn what you need to do to get the job you want, including one change in your résumé that could rocket you to the top of the list of “best candidates” for employers. You’ll also discover how to position yourself as the optimal candidate, how to find and get the jobs that are never posted, how to find the best companies for you, how to communicate with the right people who can hire you (spoiler: it’s not the hiring manager), and what to say to these people that will improve your chances to get an interview.

Take the first step to creating a job search system that will position you to both get the job you want and start building a successful and lucrative career.

What you'll learn-and how you can apply it

By the end of this live online course, you’ll understand:

  • The most critical steps for building a foundation for a successful job search
  • Why these steps and process are critical for effective job search outcomes
  • The job search strategy that will make you the most competitive in the job market

And you’ll be able to:

  • Develop effective job search strategies and tactics
  • Position yourself as the ideal candidate for the jobs you want
  • Use your strengths to help you get a job and build your career
  • Find unadvertised jobs

This training course is for you because...

  • Promotional opportunities at your current organization are limited, and you want growth.
  • You’re interested in changing companies but aren’t sure how to approach it.
  • You're a project manager, product manager, developer, or other professional who wants to become more effective at searching for a job.
  • You'd like to create an effective job search system for future growth and opportunities.


  • A current copy of your résumé (for reference)

Recommended follow-up:

About your instructor

  • Roy Weissman is a strategic senior leader in business development and sustainable sales growth. Roy teaches courses on negotiation at Northeastern University and consults on business development, sales, and sales enablement for companies in the media and tech industries through his consulting business, Octopus, based in New York City. With more than 15 years of experience driving business expansion and new market penetration for both top-ranking digital media corporations and agile, leading-edge innovative startups, he has a demonstrated track record of realizing significant results in revenue, market, and channel growth by forging lucrative online partnerships and shaping core strategies for ecommerce, branding, and media outreach. As both an employee and entrepreneur, he has worked at companies such as Infoseek.com, Viacom, General Electric, Playboy, and Next New Networks (acquired by Google). In his career in the media and tech industries, Roy has initiated, negotiated, and closed hundreds of deals with companies including Amazon, Comcast, News Corp, AT&T, Verizon, and Time Warner. However, his toughest negotiation to date continues to be with his 2-year-old daughter, who somehow does not always respond to negotiation best practices.


The timeframes are only estimates and may vary according to how the class is progressing

7 steps for an effective job search (30 minutes)

  • Presentation: Setting the stage for an effective job search; the seven steps for an effective job search—determining your objectives, strengths, and core competencies, branding yourself, looking good, where to find the job, the target list, the tactics, and follow-up and discipline
  • Hands-on exercise: 30 seconds to impress—explore the importance of being prepared
  • Q&A

Determining your objectives: Who are you, and what job do you want? (25 minutes)

  • Presentation: Your objective—What do you want in a job?; What type of job do you want?; determining core competencies and strongest skills; What are you passionate about?; using the Myers-Briggs personality test; finding your niche; believing in yourself
  • Hands-on exercise: Take a mini version of the Myers-Briggs personality test
  • Q&A

Break (5 minutes)

Branding yourself: Differentiating yourself (5 minutes)

  • Presentation: Exploring Myers-Briggs personality results; determining your strengths and key accomplishments; determining what companies are looking for; translating your successes into current company needs

Looking good: Show your knowledge and sound, dress, and look great! (5 minutes)

  • Presentation: Becoming the go-to person for industry knowledge; a technique to position yourself as a top candidate; preparing for a great interview; Do people judge a book by its cover?

Where to find the job: Industry, company, and geography (5 minutes)

  • Presentation: Creating the most effective search; determining the industries and geographies you’ll consider; researching the best companies in your desired industry and location; finding the best companies

The target list: Companies and people (15 minutes)

  • Presentation: Quantity versus quality; Which is best?; determining the optimal-size list; Should you apply to more than one job at the same company?; applying within one versus multiple industries Q&A

The tactics (15 minutes)

  • Presentation: Creating your résumé and cover letter; Should you use résumé writers or sample résumés?; chronological versus functional résumés; a technique that could bring you to the top of the best candidate list; the most effective communication channel; who to communicate with regarding a job; doing keyword research; a method that finds the “secret words”; application methods—online, email, in-person, mass solicitation, recruiters; quantity versus quality; finding the 60% to 80% of jobs that are never posted; using social media to get found for jobs that are never posted; using SEO for your job search; using your network effectively; growing your network; preparing for and acing the interview

The most important part of the job search: Follow-up and discipline (5 minutes)

  • Presentation: What to do when you have no response?; why you shouldn’t care; the most effective job search tactic—following up; setting up an effective job search system; the schedule; believing in yourself

Wrap-up and Q&A (10 minutes)