O'Reilly logo
live online training icon Live Online training

Spotlight on Learning from Failure: Setting Objectives Matters with Josh Seiden

How a goal-oriented approach leads to better results

Topic: Management/Business
Joshua Seiden

Watch the video recording of this event.

Well-intentioned executives can request new product features that sound good in theory but often fail in execution—wasting time and money. The reason? They don’t define their desired outcome in the beginning stages. Josh Seiden, coauthor of Lean UX, shares his own story of failure resulting from undefined outcomes and explains how a change in his approach helped him successfully launch a multimillion-dollar line of business the next time around.

Join us for this edition of Spotlight on Learning from Failure to find out how you can use one simple yet powerful concept—“the outcome”—to approach objectives more strategically, guide teams, and deliver impactful results.

O’Reilly Spotlight explores emerging business and technology topics and ideas through a series of one-hour interactive events. You’ll engage in a live conversation with experts, sharing your questions and ideas while hearing their unique perspectives, insights, fears, and predictions for the future.

In every edition of Spotlight on Learning from Failure, you’ll learn about, discuss, and debate the lessons learned from failures both large and small. Best of all, you’ll discover how successful companies have addressed setbacks, missteps, and challenges and how you can grow from their examples.

What you'll learn-and how you can apply it

By the end of this live show, you’ll better understand:

  • How focusing on outcomes leads to the delivery of better products
  • How working toward outcomes can help transform your enterprise

This training course is for you because...

  • You want to learn to lead with outcomes rather than output.
  • You want to take a more customer-centric approach to setting goals and measuring success.


  • Come with your questions for Josh Seiden
  • Have a pen and paper handy to capture notes, insights, and inspiration

Recommended follow-up:

About your instructor

  • Josh is a designer, strategy consultant, coach, and author who has worked with clients including Johnson & Johnson, T. Rowe Price, JP Morgan Chase, SAP, American Express, Fidelity, Hearst, PayPal, Taproot Foundation, and 3M. He helps clients launch new products and services, and create more agile, entrepreneurial organizations.

    He is the co-author of Sense & Respond (Harvard Business Review Press, 2017) which was nominated for Thinkers50 distinction in Innovation, and which Eric Ries, founder of the Lean Startup movement called "a crucial framework for the modern world of business." He is also the co-author of "Lean UX" (O'Reilly, 2017), which won a Jolt Award, an award given to books that "every serious programmer should read." Lean UX has become widely recognized as one of the top User Experience books of all time.


The timeframes are only estimates and may vary according to how the class is progressing

Tuesday, February 26 at 9:00 am PT / 12:00 pm ET

  • Introduction/Presentation (15 minutes)
  • Interactive discussion and Q&A (45 minutes)