Sebastopol, CA—What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. Gamification by Design (O'Reilly Media, $24.99 USD) provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment.
"Gamification is fundamentally changing the way we design products, consumer interactions, and marketing strategies," says expert author Gabe Zichermann. "Harness the power of Foursquare, Farmville, Nike+, and hundreds of other apps and games with the proven methodologies in Gamification by Design."
Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.
"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again."
—Adam Loving, Freelance Social Game Developer and founder of Twibes Twitter Groups
Interested in learning more about gamification? Gamification Summit NYC is the must-attend event that shows you how to use the power of games to create breakthrough engagement with your customers and employees. Companies like Gilt Groupe, Google, Microsoft, NBC/Universal, MTV, Recyclebank and Aetna have leveraged gamification to transform their businesses, and will share startling insights, statistics and hands-on workshops at GSummit NYC. Check out some of the amazing content and speakers. Register now before GSummit sells out.
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For more information about the book, including table of contents, author bios, and cover graphic, see: http://oreilly.com/catalog/0636920014614
Gamification by Design
Publisher: O'Reilly Media
By Gabe Zichermann, Christopher Cunningham
Print ISBN: 9781449397678 Ebook ISBN: 9781449397944
Print Price: $24.99 Ebook Price: $19.99
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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