The evolving role of product management
What product management is and why it’s so relevant today.
Richard Banfield
Richard is a the CEO and co-founder of Fresh Tilled Soil, a Boston based product design firm. The company designs user experiences and digital products for its category leader clients. Over the last ten years Fresh Tilled Soil has designed and built over 600 websites, web apps and SaaS products. Clients have included Intel, Harvard, Titleist, Constant Contact, Cigna, Rethink Robotics, Jibo and hundreds more. Design Leadership is his second book published by O’Reilly. The first was Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with CTodd Lombardo and Trace Wax.
Radar
Content
Use design sprints to reduce a product’s risk of failure
How sprints can help separate the good ideas from the bad.
How successful design leaders achieve personal growth and a balanced life
Perspectives, hard-earned lessons, and strategies from design leaders offer insight into the inner workings of their paths to success.
How to get practical results from design thinking
For design thinking to fulfill its promise, you can’t stop when you’re finished with the thinking.
How to attract and nurture design talent
In an industry that is increasingly competitive, retaining talent has become a top priority for design leaders.
Mastering the art of leading a design organization
This chapter from Design Leadership explores how leaders can create and nurture a healthy company culture.
Design sprint, phase 1
Exercises and tools to plan and execute day one of a design sprint.
What is a design sprint?
Maximize your chances of making something people actually want by reading the first chapter from Design Sprint.