Steve Portigal shares what can go wrong in the real world.
Steve Portigal is the founder of "Portigal Consulting":http://www.portigal.com, a boutique firm that brings together user research, design and business strategy. Portigal Consulting helps clients to discover and act on new insights about themselves and their customers. Steve speaks regularly at design events (IDSA, IXDA, interaction09, etc.). He writes regularly for interactions magazine, "Core77":http://www.core77.com and the Portigal Consulting blog, "All This ChittahChattah":http://www.portigal.com/blog. Steve is an avid photographer who has a "Museum of Foreign Grocery Products":http://www.flickr.com/photos/steveportigal/sets/72157603780678239/ in his home.