Common pitfalls, and an approach to narrow down the most meaningful metrics.
Matthew Edgar is an analytics consultant at Elementive (www.elementive.com). Since 2001, Matthew has helped hundreds of businesses and nonprofits grow through a process of analyzing and improving their website’s user experience. He is the author of Elements of a Successful Website, published in 2017. Matthew regularly speaks at conferences and teaches workshops about analytics, UX, and CRO. You can connect on Twitter @MatthewEdgarCO or on his blog at MatthewEdgar.net.
Using analytics to improve your product doesn’t have to be complicated.