Brian O'Neill is a product designer and founder of the consultancy Designing for Analytics, which helps organizations design indispensable data products and analytics solutions. He has worked with companies including DELL/EMC, Tripadvisor, Fidelity, NetApp, MITRE, JP Morgan Chase, and ETrade. In addition to consulting, Brian has spoken at the O’Reilly Strata Data Conference and also authored the "Designing for Analytics Self-Assessment Guide for Non-Designers." He also recently joined the International Institute for Analytics' Expert Network. A musician by training, Brian is also a professional percussionist in Boston. He tours internationally and has performed at Carnegie Hall and The Kennedy Center.