Bruce McCarthy

Bruce McCarthy is CEO of UpUp Labs and President of the Boston Product Management Association. Having spent a lifetime as a builder and innovator, Bruce has a passion for helping cross­functional product development teams work better together to deliver great products to market faster. Bruce is an internationally­ recognized thought ­leader and sought­ after speaker on product roadmapping and prioritization. Bruce and his team work with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, providing coaching, mentoring, and tools such as R eqqs, the simple, affordable roadmapping tool, and Awesomeness, a tool for measurably enhancing team effectiveness.