Bruno Fernandez-Ruiz is a Yahoo Senior Fellow and VP of Personalization Platforms, overseeing the development and delivery of Yahoo's personalization technology, which Bruno’s teams use to harvest deep user insights in order to deliver a personal stream of content including native stream ads that are uniquely relevant to users. Prior to joining Yahoo, Bruno founded OneSoup, a mobile messaging startup later acquired by Synchronica. Before that, at Accenture’s Technology Labs, he co-founded Accenture’s Claim Solutions team for Java and led the creation of Meridea’s Mobile Application Framework, jointly with Nokia and Sampo. Bruno holds a MSc degree in Operations Research and Transportation Science from MIT, and a MEng in Structural Engineering from Universidad Politécnica de Madrid in Spain.