Crystal Hirschorn is director of engineering at Condé Nast International, where she is building an awesome engineering organization, with responsibility for infrastructure, platforms, data, and software engineering, and is technically leading a digital transformation to build unified technology platforms deployed across the globe. A software engineer with more than 15 years’ experience working mainly within the media and government sectors, Crystal has spent much of her time on the frontlines tackling the challenges of scaling software and infrastructure. Previously, she led the online technical strategy for many BBC News elections events, including the last general election, which served more than 65 million requests in a 24-hour period, with traffic peak at 3.2 million concurrent requests.