Cynthia is Director of UX at Shopify and author of Tragic Design. She is passionate about human beings and their means of communication, and has always sought a deeper understanding of how people think, interact, and connect.
Cynthia excels in a field that is not always fully understood by creating smart, emotional connections between brands and users. She has a knack for strategic design, ergonomics and problem solving. Her wide range of experiences brought her broad recognition as a leading expert on multi-platform interface design, and a place in the Infopresse 30 under 30.
She is regularly invited to speak at events around the world, where she shares her passion and her point of view: user-centered design is a reality, not a utopian methodology.
