Gerhard Kreß is part of Siemens Mobility Customer Service, responsible for data driven services. His aim is to strengthen the use of data analytics to enable new customer offerings. Before that he was in Siemens Corporate Technology, responsible for implementing the corporate big data initiative “Smart Data to Business.” He worked for three years in Siemens Corporate Strategy to refine IT strategy for Siemens businesses. He was also responsible for setting up the Siemens big data initiative there. Prior to his work in corporate strategy, Kreß spent eight years working in Siemens IT Solutions and Services (SIS), managing systems and technologies for global service desks and in the project management of major IT outsourcing projects. Gerhard Kreß started his professional career at McKinsey & Company, where he focused on growth initiatives and high tech industries. He holds a German diploma in theoretical physics and a Master of Arts in International Relations and European Studies.