Based in Berlin, Germany, Lauri Apple is responsible for developing Zalando’s open-source culture and promoting its projects industry-wide. She's also leading Zalando's InnerSource initiative to drive the open-source collaboration model internally, and project-managing a development team. Before joining Zalando in February 2015, she was the tech evangelist at Gilt Groupe in New York City. Her life before technology evangelism included stints as a journalist, PR consultant/social media strategist, and law student (Benjamin N. Cardozo School of Law class of '07).