Mike Tidmarsh is Ogilvy’s global chief technology officer, responsible for fostering an environment where some of the brightest and most innovative marketing and creative technologists can use their knowledge, experience, and passion to make a real impact on client results and brand reputation. Fascinated by the power and possibility that technology and data increasingly afford, Mike’s driven by the idea that technology does its best work when it’s steered to make a positive improvement to the human experience—and that now, more than ever before, the brands that get this blend of art and science worked out are the ones that will truly thrive. Mike advises key clients on digital transformation, martech strategy, and the realization of customer experience and engagement strategies through technology and data. He also sits on the partner advisory boards of a number of major top-tier martech experience and engagement platforms. Previously, he ran a number of key global high-tech accounts in the Asia Pacific region at Ogilvy and spent 11 years as a business, technology, change leader with Coopers & Lybrand and Deloitte Consulting, based in London and Sydney respectively. He’s worked extensively across the US, Europe, and Asia for a roster of blue chip clients including IBM, Lenovo, SC Johnson, Unilever, AstraZeneca, Dyno Nobel, Hoechst, Brambles Holdings, Avnet, Goodyear Tire and Rubber, and Dimension Data.