Michelle Ufford leads centralized solutions for Data Engineering & Analytics (DEA) at Netflix. She's currently focused on data intelligence tooling to make it easier to develop, deploy, and manage complex datasets. Previously, she led the Data Management team at GoDaddy, where she built data engineering solutions to support the company's innovative advertising strategies and helped pioneer Hadoop data warehousing techniques. Michelle is also a published author, patented developer, award-winning open-source contributor, and Most Valuable Professional (MVP) for Microsoft Data Platform. She's an influencer in the data community and provides advice to major vendors on Big Data product offerings, including Microsoft, Hortonworks, and Teradata. You can connect with Michelle via her blog or Twitter (@sqlfool).