Russell Jurney runs a consultancy, Data Syndrome, that helps companies develop their own lead generation systems and other analytics products. He cut his data teeth in casino gaming, building web apps to analyze the performance of slot machines in the U.S. and Mexico. After dabbling in entrepreneurship, interactive media and journalism, he moved to Silicon Valley to build analytics applications at scale at Ning and LinkedIn. He lives in Pacifica, CA, with Bella the Data Dog. You can reach him at email@example.com.