Bruce McCarthy is CEO of UpUp Labs and President of the Boston Product Management Association. He’s been called the face of Boston product management and (for Top Gear fans) the product management Stig. Bruce helps organizations improve the return on their investments in product development. He is an internationally-recognized thought-leader and sought-after speaker on product roadmapping, prioritization, team effectiveness, and leadership. Bruce and his team work with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, providing coaching, mentoring, and tools such as Awesomeness, a solution for measurably enhancing team effectiveness. His book, Product Roadmaps Relaunched: Setting Direction While Embracing Uncertainty, is due out in October from O'Reilly.