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Preston So is a product architect and strategist, digital experience futurist, innovation lead, developer advocate, three-time SXSW speaker, and author of Decoupled Drupal in Practice (Apress, 2018). Preston has been a programmer since 1999, a web developer and designer since 2001, a creative professional since 2004, a CMS architect and developer since 2007, and a manager of local and distributed teams since 2015. Named âprobably the smartest person working in this industry right nowâ by Web Content Management author Deane Barker in 2020, he has led product, design, engineering, and innovation teams at organizations like Gatsby, Acquia, and Time Inc. Preston is also a contributor to industry media such as A List Apart and CMSWire. A globally recognized subject matter expert on modern content management, digital experiences, conversational design, and the decentralized web, Preston is Senior Director, Product Strategy at Oracle, where he oversees developer experience, developer relations, headless CMS strategy, and open-source engineering strategy for Oracle Content and Experience (OCE).