Martin White

10 Steps to Web Site Search Optimisation

Enhancing web site performance

Date: This event took place live on June 04 2013

Presented by: Martin White

Duration: Approximately 60 minutes.

Cost: Free

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In this talk presented by Martin White author of Enterprise Search you'll learn the importance of planning and implementing a managed search environment that meets the needs of your business and your employees. Martin will discuss why it's vital to have dedicated staff manage your search technology and support your users. We will go over a ten-step methodology that will help you get the best from your current investment in a web site search application.

From this webcast you will learn to::

  • Define user requirements
  • Define use cases
  • Look carefully at logs
  • Do some searches
  • Identify weak links
  • Talk to other people
  • The search team
  • Define objectives
  • Write it all down
  • Start back at Step 1

About Martin White

Martin White is an intranet and information management strategy consultant, running Intranet Focus Ltd since 1999. He has been Visiting Professor at the Department of Information Studies, (now renamed the iSchool) at the University of Sheffield since 2002, and was elected a Fellow of the Royal Society of Chemistry in 2006 for his work in information management for the pharmaceutical industry. Martin is the author of books on content management software, search and intranet management, and is Chairman of the Enterprise Search Europe conference. He has three decades of experience of consultancy work, and has business experience in nearly 40 countries.

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