Sebastopol, CA--"When people can express themselves, they will," says award-winning newspaper columnist and blogger Dan Gillmor. And with today's readily available, inexpensive tools of modern digital communication--things like laptops, cell phones, and digital cameras--average folks are indeed expressing themselves, in real time and to a worldwide audience. These readers-turned-reporters serve as a global fact-checking posse and lend a uniquely personal and powerful perspective to world events that is changing the way we make and consume news.
Now available in paperback, Gillmor's highly acclaimed We the Media (O'Reilly, US $16.99) explores the undeniable media shift that is taking place as grassroots journalism--by the people, for the people--grows in strength, complexity, and power.
"Gillmor argues persuasively that Big Media is losing its monopoly on the news, thanks to the Internet--that 'citizen journalists' of all stripes, in their independent, unfiltered reports, are transforming the news from a lecture to a conversation. He's onto something."
Gillmor shows how anyone can produce news coverage using personal blogs, internet chat groups, email, and a host of other tools. He sends a wake-up call to newsmakers--politicians, business executives, and celebrities--and the marketers and PR folks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fellow journalists that, in the face of numerous internet-fueled news vehicles, they must change or become irrelevant.
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