Press releases

YouTube: An Insider's Guide to Climbing the Charts: Make a Splash on YouTube

Press release: November 20, 2008

YouTube: An Insider's Guide to Climbing the Charts Sebastopol, CA—Thousands of people post to YouTube each day with hopes of taking videos "viral," but few understand how to make that happen. But if you want to be visible on YouTube or even go viral, then you've come to the right place.

YouTube: An Insider's Guide to Climbing the Charts (O'Reilly, $29.99) written by YouTube veterans Alan "fallofautumndistro" Lastufka and Michael W. Dean, provides easy-to-read instructions on getting a video of your cause, song, commercial, or unique point of view noticed by thousands.

"You don't need money or corporate backing to go viral," explains Alan. "You simply need a very good, or very bad, video and the know-how to get viewers to your video--both of which you will learn how to do in this book."

Both Alan, one of the Top 100 Most Subscribed Comedians on YouTube and someone who makes a successful living off of the site, and Michael, a seasoned filmmaker, recognize there are thousands of creative, intelligent people on YouTube. They've crafted a solid technology book filled with media production techniques along with thought-provoking tips on professionalism, networking--and, as they put it, "being a better citizen of the planet Earth."

Unlike any other book on this topic, YouTube: An Insider's Guide to Climbing the Charts also includes interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan, as well as current YouTube staff.

With this new book, you'll learn about:

  • Storytelling and directing
  • Shooting, editing, and rendering
  • Creating your very own channel
  • Broadcasting user-generated content
  • Re-broadcasting commercial content
  • Cultivating a devoted audience
  • Fitting into the YouTube community
  • Becoming a success story

Alan and Michael share their understanding of viral marketing and what they know about getting your work on everyone's YouTube radar. And, once you read this book, so will you.

Advance Praise
"Let me begin by making an observation that the authors are too humble to make for themselves: This book will change your life."
--John Green, YouTube channel vlogbrothers

For a review copy or more information please email Please include your delivery address and contact information.

Michael W. Dean is an independent filmmaker who runs the well-known pop-culture blog, Stink Fight. He is the author of $30 Film School, $30 Music School, $30 Writing School, Starving in the Company of Beautiful Women, and DIY Now! Digital Audio. He also directed the film D.I.Y. or Die: How To Survive as an Independent Artist. His books $30 Film School, $30 Music School, and $30 Writing School have sold over 45,000 copies.

Alan Lastufka , a.k.a. fallofautumndistro, is one of the Top 100 Most Subscribed Comedians on YouTube. His YouTube videos have had more than three million total views.

Additional Resources:
For more information about the book, including table of contents, index, author bios, and cover graphic, see:

YouTube: An Insider's Guide to Climbing the Charts
Alan Lastufka , Michael W. Dean
ISBN: 9780596521141, 301 pages, Book Price: $29.99 USD, £21.50 GBP
PDF Price: $23.99 USD

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