For marketers and businesses getting into the online marketing game (but with no clue about how to succeed), No Starch Press offers Friends with Benefits: A Social Media Marketing Handbook (October 2009, 304 pp, $24.95, ISBN 9781593271992). A tactical guide filled with tricks, tips, and real-world case studies, Friends with Benefits shows marketers how to increase their companies' visibility and traffic—and win over the new online influencers. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively within daunting social media channels.
Readers learn from the pros. Authors Darren Barefoot and Julie Szabo have specialized in social media for years, beginning with their first blogger outreach program in 2002. Barefoot and Szabo have been using (and teaching) social media marketing full time ever since, and they know from experience that shrewdly applied alternative marketing tactics can offer great results at low cost. "In 2009, advertising and marketing budgets are shrinking, not growing," said author Julie Szabo. "Used effectively, marketing in channels like Facebook, YouTube, and Twitter can compensate for that reduced budget."
Friends with Benefits teaches readers how to:
- Get started with the who, what, where, why, and when of social media marketing
- Find potential customers and join their conversation
- Tweak their websites to support their social media marketing campaigns
- Promote their products or brand and manage the toughest negative feedback
- Track marketing campaigns, monitor discussions, and measure success
- Work with sites like Facebook, Twitter, YouTube, MySpace, Digg, and StumbleUpon, and make sense of the new ones that pop up daily
The rules of marketing have changed. With viral videos racking up millions of views and Twitter mavens influencing tens of thousands of their friends, social media marketing is unquestionably here. The expert authors of Friends with Benefits teach readers how to market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of the marketing budget—and real results are just a few clicks away.
For more information, to schedule an interview, to request an advance sample, or to request a review copy of Friends with Benefits, contact Travis Peterson at No Starch Press (firstname.lastname@example.org, +1.415.863.9900, x300), or visit www.nostarch.com.
About the Author
Darren Barefoot (@dbarefoot) and Julie Szabo (@julieszabo) have run social media marketing campaigns for national retailers like Best Buy, Future Shop, and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada's social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Barefoot runs a popular blog about social media marketing (among other things) at DarrenBarefoot.com.
Chapter 4, "Netiquette: Miss Manners for the Web" (PDF)
Table of contents overview
Large cover image
Friends with Benefits
By Darren Barefoot and Julie Szabo
October 2009, 304 pp
ISBN 9781593271992, $24.95 USD
About No Starch Press
Founded in 1994, No Starch Press is one of the few remaining independent computer book publishers. We publish the finest in geek entertainment—unique books on technology, with a focus on Open Source, security, hacking, programming, alternative operating systems, and LEGO. Our titles have personality, our authors are passionate, and our books tackle topics that people care about. See http://www.nostarch.com for more information and our complete online catalog. (And most No Starch Press books use RepKover, a lay-flat binding that won't snap shut.)
O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O’Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.