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Press Release: May 7, 2010

iPhone App Development: The Missing Manual--New from O'Reilly: Your iPhone Development Questions Answered in This Easy-to-Follow Guide

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Sebastopol, CA—Ready to create your own iPhone app? This book walks you through the entire iPhone app development process. You'll learn how to download the tools, build the app, successfully navigate Apple's approval process, and then market and maintain the finished product. Written by Craig Hockenberry, developer of the wildly popular Twitterific iPhone app, iPhone App Development: The Missing Manual (O'Reilly Media, $39.99 USD) includes illustrated, step-by-step tutorials and real-world examples.

"As you walk through the iPhone development process from start to finish, you'll learn from those that preceded you. You'll avoid the pitfalls of some, while learning from the success of others," notes Hockenberry, an award-winning software designer. "The goal, of course, is to help you make the best application possible."

With iPhone App Development: The Missing Manual, you will:

  • Get to know the tools for developing your iPhone app
  • Design a great app before you start coding
  • Build a complex app with Xcode and Interface Builder
  • Decide how to brand your app—then beta-test that brand in the real world
  • Learn the inside scoop on how to get your app into the App Store
  • Promote your product, track sales, and build a strong customer following

Advance Praise
"This book is indispensible for anyone who wants to get serious with iPhone development. It covers not just the technology behind the iPhone OS platform, but the daily life of an iPhone developer—something far more difficult to put into words. Craig has been there since day one, and is now sharing some of his best tricks with all of us. Beginners will quickly get rolling, and even veterans will learn interesting things from the mind of a proven master."
—Matt Drance, Bookhouse Software

"Starting out as an iPhone developer is akin to stumbling into a vast and exotic wilderness, filled with unknown danger and untold possibility. It's easy to get lost without a guide. I can think of no one better than Craig Hockenberry and no better book than this to help you on your way.
—Dylan Bruzenak, Developer of AppViz

"This collection of condensed wisdom is invaluable to app developers. Even experts are likely to learn something new from every page."
—Marco Arment, Developer of Instapaper

"If you want to write an iPhone or iPad app, before you download Xcode, buy this book."
—Michael Simmons, Cultured Code, developer of Things

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