Press Room

Press Release: August 5, 2010

Publishing without Boundaries at TOC 2011: Call for Participation Welcomes Program Proposals

Sebastopol, CA, August 5, 2010—The O'Reilly Tools of Change for Publishing Conference will show the potential of publishing without boundaries February 14-16, 2011 at the Sheraton New York Hotel & Towers in New York City. Program chairs Andrew Savikas and Kat Meyer have opened the call for participation, requesting proposals for sessions, workshops, and tutorials.

TOC connects the people, companies, and organizations asking and answering the questions that will define the future of publishing. With a program that integrates the visionary with the proven and practical, TOC maps the new universe of publishing, where neither technological nor geographical boundaries determine what's possible. Now in its fifth year, TOC has reached sold-out status for the last three years.

Possible proposal topics include:

  • Reaching mobile readers
  • The real costs of digital book production
  • The value of creating quality metadata
  • Pricing and packaging digital content
  • Methods for gathering and understanding customers' behavior
  • Case studies of successful new publishing and digital initiatives
  • Strategies and tactics for incorporating print-on-demand into a supply chain
  • Tools and challenges for an efficient all-digital workflow
  • Revising your P&L's for the economics of digital publishing
  • Understanding and responding to the changing retail landscape
  • Game plans for publishers transitioning from B2B to B2C transactions
  • Best practices for working with Amazon, Google, Apple, and other big internet players
  • Best new practices and tools for working with and supporting authors during editorial, production, and marketing phases
  • Systems and devices for displaying digital copy
  • Business models for delivering and receiving material via new devices
  • Determining rights, sales, and royalty management
  • XML, EPUB, RDF, and other TLA's (three-letter acronyms)
  • Using open-source tools to assemble a digital publishing workflow

Proposals will be accepted through September 9, 2010 at:

Early registration discounts for TOC apply until January 11, 2011 at:

Media coverage, keynote videos, speaker presentation files, and photos from TOC 2011 at:

About O'Reilly

For almost 40 years, O’Reilly Media has provided technology and business training, knowledge, and insight to help companies succeed. Our unique network of experts and innovators share their knowledge and expertise through the company’s Safari training and learning platform and at O’Reilly conferences. As a SaaS learning platform, Safari delivers highly topical and comprehensive technology and business learning solutions to millions of users across enterprise, consumer, and university channels. For more information visit

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