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Press Release: October 14, 2010

App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want--New from O'Reilly Media

App Savvy
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Sebastopol, CA—How can you make your iPad or iPhone app stand out in the highly competitive App Store? While most books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy (O'Reilly, $29.99 USD) also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app—the ingredients for turning a great idea into a genuinely successful product.

Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

  • Learn about the App Store and how Apple's mobile devices function
  • Follow guidelines for vetting and researching app ideas
  • Validate your ideas with customers -- and create an app they'll be passionate about
  • Assemble your development team, understand costs, and establish a workable process
  • Build your marketing plan while you develop your application
  • Test your working app extensively before submitting it to the App Store
  • Assess your app's performance and keep potential buyers engaged and enthusiastic

Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang.

For a review copy or more information please email Please include your delivery address and contact information.

About the Author

Ken Yarmosh is a product strategist focused on building exceptional mobile applications. Before getting into mobile apps, he orchestrated the development of desktop and web applications for products as diverse as the financial accounting system for the United States Courts and the automated search marketing platform for Clickable.

With his startup experience of transforming rough ideas into polished products, Ken uses his technical background and business know-how to tackle and conquer new market innovations. While helping clients with iPad, iPhone, Android, and web apps, Ken's own portfolio includes the perennial bestseller AudioBookShelf. He maintains a blog at

View Ken Yarmosh's full profile page.

Additional Resources
For more information about the book, including table of contents, index, author bios, and cover graphic, see:

Join Ken Yarmosh's free webcast, 9 Myths About Building iPhone/iPad Apps, on Oct. 21, 10 AM PT. For more information and to register, see:

App Savvy App Savvy
Publisher: O'Reilly Media
Ken Yarmosh
ISBN: 9781449389765, 352 pages
Print Price: $29.99   Ebook Price: $23.99

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About O'Reilly

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