Media alert: November 15, 2011
Tim O'Reilly recently wrote that a book is now "a conversation," something fluid and mutable that involves the author, publisher, and reader in a dynamic relationship. We're embracing this concept with a new concept of our own: The book as a startup. Just as ground-floor investors get good value for an unknown entity, so, too, can readers get in now on the ground-floor of a book by investing in a text's evolution, paying a lower price for the initial content than will those who purchase the finished product. Both of the for-sale titles below — Every Book is a Startup and Book: A Futurist's Manifesto — reflect this new model. We have plenty of free content, too, to keep our audience up-to-date on our thinking and publishing's new flux. As always, we thank you for your interest and urge you to use the 'Request Review Copy' to download the title(s) that interest you. Please don't hesitate to contact us with questions or feedback.
The O'Reilly PR Team
Joe Wikert is a publishing executive with 20+ years of industry experience. He is General Manager & Publisher at O’Reilly Media, Inc., where he manages the sales and editorial groups. Prior to joining O’Reilly he was a Vice President and Executive Publisher in the Professional/Trade division of John Wiley & Sons, Inc., and had management responsibility for the WROX and Sybex imprints. Since graduating from Purdue University with a degree in management and computer science, Joe has held a variety of sales and editorial positions in the publishing industry. He is also the author of seven books on programming languages and computer applications. Joe regularly shares his publishing industry thoughts and outlook on his Publishing 2020 blog which can be found at www.JoeWikert.com.