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Press Release: November 17, 2011

The Twitter Book, 2nd Edition--New from O'Reilly Media: Sensible, down-to-earth material on using and enjoying Twitter

The Twitter Book, 2nd Edition

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Sebastopol, CA—Twitter is not just for talking about your breakfast anymore. It has become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe.

With The Twitter Book, Second Edition (O'Reilly Media, $19.99 USD), co-written by widely recognized Twitter experts Tim O'Reilly (@timoreilly) and Sarah Milstein (@sarahm), you'll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence.

This fully updated edition is jam-packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user, whether you're using Twitter to keep in touch with friends or build your brand.

"Twitter has emerged as a key channel not only for individuals who want to exchange ideas and information, but for businesses, too," says Milstein. "We're proud that the first edition of The Twitter Book helped tens of thousands of people and companies make great use of the medium. But Twitter tends to change a lot. So the new edition is completely updated, with one hundred percent fresh examples, plus tips and tools that will let readers get the most out of Twitter as it works today."

With the full-color examples and friendly text, you'll learn how to:

  • Use Twitter to connect with colleagues, customers, family, and friends
  • Stand out on Twitter
  • Avoid common gaffes and pitfalls
  • Build a critical communications channel with Twitter—and use the best third-party tools to manage it

Want to learn how to use Twitter like a pro? Get the book that readers and critics alike are raving about:

"This book delivers a bunch of sensible, down-to-earth material on using and enjoying Twitter."
—Cory Doctorow, co-editor, Boing Boing

"So helpful that many readers no doubt will tweet its praises and thank @timoreilly and @sarahm for helping people understand why Twitter is emerging as the Internet's most powerful communications vehicle since e-mail."
—Associated Press

"Accomplishes what it sets out to do: To provide a clear introduction to both a powerful tool and the culture that has grown up around it. If you're interested in using Twitter for your business, this book is excellent. Strongly recommended."
—Web Marketing Today

"An effective handbook towards setting up a cohesive and consistent identity on Twitter."
—Galley Cat

"The most useful book we've seen on the topic to date."
—Design Tools Monthly

"Tim O'Reilly and Sarah Milstein have written a book full of helpful hints on branding via Twitter."

For a review copy or more information please email Please include your delivery address and contact information.

About the Authors

Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics including the O'Reilly Open Source Convention. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see

View Tim O'Reilly's full profile page.

Sarah Milstein is a speaker, writer, and consultant, and is co-chair of Web 2.0 Expo. Previously, she was on the senior editorial staff at O'Reilly, where she founded the Tools of Change for Publishing Conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. Bonus fact: she was the 21st user of Twitter.

View Sarah Milstein's full profile page.

Additional Resources
For more information about the book, including table of contents, author bios, and cover graphic, see:

The Twitter Book, 2nd Edition The Twitter Book, 2nd Edition
Publisher: O'Reilly Media
By Tim O'Reilly, Sarah Milstein
Print ISBN: 9781449314200   Ebook ISBN: 9781449314194  
Pages: 256
Print Price: $19.99   Ebook Price: $15.99

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