Lessons in Google search data

Seth Stephens-Davidowitz explains how to use Google searches to uncover behaviors or attitudes that may be hidden from traditional surveys.

By Seth Stephens-Davidowitz
March 8, 2018
Google web search screenshot Google web search screenshot (source: Wikimedia Commons)

This is a keynote highlight from the Strata Data Conference in San Jose 2018. Watch the full version of this keynote on O’Reilly’s online learning platform.

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