Lessons in Google search data
Seth Stephens-Davidowitz explains how to use Google searches to uncover behaviors or attitudes that may be hidden from traditional surveys.
Google web search screenshot (source: Wikimedia Commons)
This is a keynote highlight from the Strata Data Conference in San Jose 2018. Watch the full version of this keynote on O’Reilly’s online learning platform.
You can also see other highlights from the event.
