Data and design are tools that, together, build great experiences for your users
Data capture, management, and analysis builds a bridge between design, user experience, and business relevance.
Rochelle King
Rochelle King is Global VP of Design and User Experience at Spotify where she is responsible for the teams that oversee user research and craft the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix, where she managed the Design, Enhanced Content, Content Marketing and Localization teams. Collectively, these groups were responsible for the UI, layout, metadata (editorial and visual assets) and presentation of the Netflix service internationally across all platforms. Rochelle has over 14 years of experience working on consumer facing products.
Content
Embrace a “data aware” approach to designing great UX
Data may seem like a trendy currency of the day, but we’ve always used data to inform design.