Martin Willcox explains why data management, data integration, and multigenre analytics are essential for driving business value from IoT initiatives.
Martin Willcox’s career in IT spans 18 years, 5 organizations and more roles than he cares to remember. In his current role, Martin leads Teradata’s International Big Data CoE - a team of Data Scientists and Technology Consultants charged with helping customers realise value from their data assets and for articulating Teradata’s Big Data strategy and the nature, value and differentiation of relevant Teradata technology and solution offerings to International customers, prospects, partners, 3rd party influencers and the media. Martin is a “poacher-turned-gamekeeper”, having been a Teradata customer for several years at Co-operative Retail before joining Teradata as an Enterprise Architecture consultant in Autumn 2004. Martin holds a BSc (Hons) in Physics and Astronomy from the University of Sheffield and a Postgraduate Certificate in Computing for Commerce and Industry from the Open University. Married with three children and a lapsed supporter of Sheffield Wednesday Football Club, Martin is also a trainee glider pilot, a terrible guitarist and an only slightly better Python programmer.