Video description
Isn't design thinking just a new name for brainstorming? Isn't it just some kind of fairy dust that produces impractical ideas? The answers to these questions are no and no. Design thinking (DT) is a highly productive and practical methodology successful design leaders, product managers, and technical leaders use to generate innovative product ideas and facilitate strategic road-mapping efforts. Led by design pro Gretchen Anderson, this video covers the basics of DT. She takes you through a series of exercises that illustrate DT's techniques and benefits, providing you with a recipe you can use to get your team quickly started with the DT approach.
- Understand the origins of design thinking and why successful businesses value it
- Discover why design thinking is so effective at generating breakthrough ideas
- Pick up the ability to run effective design thinking sessions with cross-functional teams
- Learn how to explain design thinking's value and outcomes to your stakeholders
- Master the basic tools and techniques of design thinking
Gretchen Anderson is Director of Design for Pacific Gas & Electric, where she's chartered with bringing design thinking to this 110-year old utility to drive it toward greater efficiency and safety. A Harvard graduate, Gretchen has worked in product design, interaction design, user research, and UX design since 1995 for companies and clients such as GreatSchools.org, frog design, Cooper, Virgin Records, Starbucks, Johnson & Johnson, and more.
Table of contents
- Introduction
- What is Design Thinking?
- Thinking vs Doing: How Design Thinking Supports Delivering Product
- The Roots of Thinking Differently
- MythBusting Design Thinking
- 3 Core Principles of Design Thinking
- Principle 1: Users Over Stakeholders
- User Research Basics
- Principle 2: Practical Creativity
- Getting People to Be Impractical
- Getting from Impractical to Practical
- Principle 3: Making through Learning
- Sprint Into Action: Put Design Thinking to Use
- Step 1: Understanding Users
- Putting Users in Context
- Making Sense of It All
- Step 2: Explore Sketch Solutions
- Be Provocative: Generating Divergent Ideas
- More Ways to Think Laterally
- Step 3: Creating Convergence
- Evaluating Divergent Ideas
- Step 4: Test Learn
- Conclusion: Get into Gear, Get out of the Box with Design Thinking
Product information
- Title: Design Thinking 101
- Author(s):
- Release date: January 2018
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781492027744
You might also like
video
Microsoft Power BI - The Complete Masterclass [2023 EDITION]
Microsoft Power BI is an interactive data visualization software primarily focusing on business intelligence, part of …
video
CSS Bootcamp: Master CSS (Including CSS Grid/Flexbox)
If you want to learn how to create modern real-world websites using pure CSS, then this …
video
Starting Kanban
4+ Hours of Video Instruction Description Be the team everyone trusts. Overview Learn Kanban and master …
video
Practical Python: Learn Python Basics Step by Step - Python 3
Python is one of the most popular programming languages and gives a lot of scope and …