Video description
This audio book is for Product Managers of all levels (including the VP level) who understand that if companies want to remain innovative in today’s market, they have to adopt a culture of learning and customer-centric practices that are focused on outcomes over outputs.
This audio book provides Product Managers with a practical process and a toolbox of product management principles that can be applied to any company, big or small, and will help them produce real positive results. They will learn how to overcome product development roadblocks, the secrets to communicating and collaborating within a company structure, and how to build products that benefit both the business and the customer.
Table of contents
- Opening Credits
- Preface
- Part 1: The Build Trap
- Chapter 1: The Value Exchange System
- Chapter 2: Constraints on the Value Exchange System
- Chapter 3: Projects Versus Products Versus Services
- Chapter 4: The Product-Led Organization
- Chapter 5: What We Know and What We Don’t
- Part 2: The Role of the Product Manager
- Chapter 6: Bad Product Manager Archetypes
- Chapter 7: A Great Product Manager
- Chapter 8: The Product Manager Career Path
- Chapter 9: Organizing Your Teams
- Part 3: Strategy
- Chapter 10. What Is Strategy?
- Chapter 11: Strategic Gaps
- Chapter 12: Creating a Good Strategic Framework
- Chapter 13: Company-Level Vision and Strategic Intents
- Chapter 14: Product Vision and Portfolio
- Part 4: Product Management Process
- Chapter 15: The Product Kata
- Chapter 16: Understanding the Direction and Setting Success Metrics
- Chapter 17: Problem Exploration
- Chapter 18: Solution Exploration
- Chapter 19: Building and Optimizing Your Solution
- Part 5: The Product-Led Organization
- Chapter 20: Outcome-Focused Communication
- Chapter 21: Rewards and Incentives
- Chapter 22: Safety and Learning
- Chapter 23: Budgeting
- Chapter 24: Customer Centricity
- Chapter 25. Marquetly: The Product-Led Company
- Afterword: Escaping the Build Trap to Become Product-Led
- Appendix: Six Questions to Determine Whether a Company Is Product-Led
- Closing Credits
Product information
- Title: Escaping the Build Trap
- Author(s):
- Release date: March 2019
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781492054511
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