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Creating a data-driven enterprise in media

A panel with Comcast, Sling TV, and MediaMath

Sponsored by:

Barbara Eckman
Barbara Eckman
Brad Linder
Brad Linder
John Slocum
John Slocum
Utpal Bhatt
Utpal Bhatt

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Every CEO aspires to create a data-driven culture that can activate hundreds or thousands of users and petabyte-scale data to continuously deliver true business value. This webcast panel discussion will explore the journey of three companies — Comcast, Sling TV, and MediaMath — that have chronicled their successes and challenges in a book by O’Reilly Media about creating a data-driven enterprise in media.

The panelists will talk about:

  • Their general technology strategy and choices
  • How data-driven insights are powering their businesses
  • Transforming the competitive dynamics of their industry through the power of data

About your speakers

  • Barbara Eckman, Ph.D., is a Principal Data Architect at Comcast. She leads data governance for an innovative, division-wide initiative comprising near-real-time ingesting, streaming, transforming, storing, and analyzing big data. Her experience includes technical leadership positions at the Human Genome Project Center, Merck, GlaxoSmithKline, and IBM.

    Barbara Eckman
  • Brad Linder currently leads the next generation platform initiative as Cloud Native and Big Data Evangelist for Sling TV. His leadership experience includes DevOps, development, billing systems conversion, technical services and his own consulting company. Brad holds a BS in Information Technology from Rensselaer Polytechnic Institute and an EMBA from the University of Denver.

    Brad Linder
  • John Slocum is the Vice President of MediaMath’s Data Management Platform. A recovering engineer and New England native, John puts to use engineering and MBA degrees from Worcester Polytech and Boston University at every opportunity. John’s broad software and product background spans CAD, IT, and ad tech industries.

    John Slocum
  • Utpal Bhatt is the Senior Vice President of Marketing at Qubole. Utpal brings 20+ years of Marketing and Product Management experience at high-growth start-ups and large companies. Before Qubole, Utpal led marketing at Neo4j where he was instrumental in catapulting Graph Database as the fastest growing database category, driving significant technology adoption and revenue growth. Prior to Neo4j, Utpal was at Actuate, where he held executive positions in General Management, Marketing, and Product Management. Utpal has a Bachelor in Electrical Engineering and a Masters in Physics from Birla Institute of Technology & Science, Pilani (India) and an MBA from the Wharton School of Business.

    Utpal Bhatt