Mobile App Analytics

Mobile App Analytics

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User experience monitoring is essential for enhancing the usability and performance of your mobile native app. How are your customers using your product? Which features do they prefer? How can you spot trouble before it adversely affects your product? This O’Reilly report provides an overview of several metrics you can apply, based on different use-cases.

Author Wolfgang Beer explains the typical instrumentation and publishing process of mobile apps, and takes you through different instrumentation approaches. With screenshots from popular tools such as Google Analytics, Ruxit, Fabric, and Flurry Analytics, this report helps you choose the metrics that will help you improve your product’s performance.

  • Monitor performance to understand your app’s stability and usability
  • Measure app user engagement by identifying active and new users, and determining median session length
  • Determine your app’s current retention and churn rates
  • Gather business intelligence by defining users according to personas and lifetime value
  • Oversee the service and infrastructure dependencies of your app in real time
  • Visually track user behavior with heat maps and navigational paths
  • Add automated or manual instrumentation before you publish your app

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Wolfgang Beer

Wolfgang Beer

Wolfgang Beer works as a technical product manager at Dynatrace Ruxit. In his current role he is responsible for designing and delivering mobile app monitoring solutions within Ruxit. He has been working as a research team lead for more than ten years and co-authored several books and scientific articles on software development, analysis and engineering. In his spare time Wolfgang develops and publishes mobile apps and embedded software.