A Web site and Weblog About Topics and Issues Discussed in the Book We the Media by Dan Gillmor

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July 21, 2004

Bloggers and Demographics

  • eMarketer: Are Blogs Ready for Prime-Time? . A Blogads survey claims that blog readers are more mature and affluent than expected and more prone to click on ads and buy online.
  • I missed this earlier. Interesting material, albeit from a self-selected survey audience.

    Note: There will be some blog advertising for this book. I don't know the specifics, but the marketing folks are definitely clued in about this.

    Posted by Dan at July 21, 2004 10:50 AM


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